Bachelor of Business (Marketing)

Course Description

The Bachelor of Business (Marketing) is designed to produce graduates with the knowledge and skills to solve problems and exploit opportunities in a range of business contexts through evidence-based and creative marketing strategies. The program provides an initial foundation year of key business disciplines such as Information Systems, Accounting, Business Law and Management whilst later years provide students with knowledge and skills in the major areas of marketing related to professional practice. The program is characterised by a final capstone subject which provides students with the opportunity to apply their learning to real-world problem-solving.


Course Overview

Duration3 Years full time face-to-face over 6 semesters
IntakeMarch, July, November
Study ModeOn Campus
FeesView Fee Information

Admission Requirements

To be eligible for admissions to the Bachelor of Business (Information Systems) applicants are required to hold the following:

  • successful completion of Year 12 or equivalent with a minimum ATAR of 60
  • successful completion of an equivalent overseas secondary qualification and attainment of the ATAR equivalent
  • satisfactory completion of an accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university or other accredited institution that would enable students to gain entry to an Australian university
  • satisfactory completion of at least one year of accredited full-time study at a registered institute of tertiary education at AQF level 4 (Certificate IV) or above in Australia
  • admission to candidature for an undergraduate degree at an Australian university

Assumed Knowledge

Students are assumed to have:

  • basic numeracy skills of fundamental arithmetic - addition, subtraction, multiplication, and division;
  • the ability to reason and to apply simple logical concepts; and
  • the ability to apply, in context, a combination of different discipline-based knowledge and skills

English Language Requirements

English Language Requirements are specified in the QIHE English Language Proficiency Policy and Procedures.

Students whose first language is not English or who have not completed prior studies in English must demonstrate competency in the English language. English proficiency can be demonstrated by providing proof of an International English Language Testing System (IELTS) test result (or equivalent alternative test result as defined by regulations of the Australian authorities) that meets the minimum level of English proficiency of EAP IELTS overall score of 6.0 with no individual band lower than 5.5.

Students who do not meet the specified English proficiency requirements will need to successfully undertake an ELICOS (English Language Intensive Courses for Overseas Students) program with academic components i.e. undertake an EAP (English for Academic Purpose) with a recognised provider.

Credit for Prior Learning

Conditions and procedures for application for Credit for Prior Learning are described in the QIHE Credit for Prior Learning Policy and Procedures.


The course consists of three years full- time over six semesters.
Each Semester will run for thirteen weeks, which includes twelve weeks of delivery and one week of examinations, if relevant. Each subject will have three contact hours per weeks and students are expected to undertake a further seven hours of self-directed study.

  • 24 subjects; 
  • 10 credit points (cps) per subject; 
  • 240 credit points to complete the full course; 
YearSubject CodeSubject NameCPSPre-Req

First Year

Semester One
MKT101Principles of Marketing10Nil
BUS101Business Communication10Nil
INF101Business Information Systems10Nil
MGT101Principles of Management10Nil
Semester Two
STA101Business Statistics10Nil
ECO101Business Economics10Nil
LAW101Introduction to Business Law10Nil
ACC101Principles of Accounting10Nil
Second Year
Semester Three
MKT201Consumer Behaviour10MKT101
MKT202Marketing Research and Marketing Analytics10MKT101, STA101
MKT203Digital and Social Media Marketing10MKT101
Elective - 110
Semester Four
MKT204Marketing Communications10MKT201
MKT205Services Marketing10MKT201
MKT206Introduction to Entrepreneurship10MKT201
Elective – 2
Third Year
Semester Five
MKT301International Marketing10MKT201
MKT302Social Enterprise Marketing10MKT207
MKT303Events Marketing10MKT101
Elective - 310
Semester Six
MKT304Strategic Marketing10MKT201
MKT305Capstone Marketing Project20MKT201
BUS301Corporate Governance and Social Responsibility 10Nil
Elective – 410
Elective Subjects
Students may choose elective subjects from the subjects available at the Queensland Institute of Higher Education providing they meet the subject prerequisites.
Subject CodeSubject NameCPSPre-req
INF201Business database Systems10INF101
INF202Business Systems Analysis10INF101
INF203Information Systems Development10INF101
INF204Information Systems Management10INF101
INF205Business Process Modelling10INF101
INF206Business Data AnalyticsINF101
LAW201Corporate Law10LAW101

Employment Outcomes

QIHE aims to prepare work-ready professionals. It is expected that graduates start a career in Information Systems in positions such as systems analyst or business analyst.