Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is designed to produce graduates with the knowledge and skills to solve problems and exploit opportunities in a range of business contexts through evidence-based and creative marketing strategies. The program provides an initial foundation year of key business disciplines such as Information Systems, Accounting, Business Law and Management whilst later years provide students with knowledge and skills in the major areas of marketing related to professional practice. The program is characterised by a final capstone subject which provides students with the opportunity to apply their learning to real-world problem-solving.

To be eligible for admissions to the Bachelor of Business (Information Systems) applicants are required to hold the following:

• successful completion of Year 12 or equivalent with a minimum ATAR of 60
  
• successful completion of an equivalent overseas secondary qualification and attainment of the ATAR equivalent
• satisfactory completion of an accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university or other accredited institution that would enable students to gain entry to an Australian university
  
• satisfactory completion of at least one year of accredited full-time study at a registered institute of tertiary education at AQF level 4 (Certificate IV) or above in Australia
  
• admission to candidature for an undergraduate degree at an Australian university

Students are assumed to have:

• basic numeracy skills of fundamental arithmetic - addition, subtraction, multiplication, and division;
• the ability to reason and to apply simple logical concepts; and
• the ability to apply, in context, a combination of different discipline-based knowledge and skills

English Language Requirements are specified in the QIHE English Language Proficiency Policy and Procedures.

Students whose first language is not English or who have not completed prior studies in English must demonstrate competency in the English language. English proficiency can be demonstrated by providing proof of an International English Language Testing System (IELTS) test result (or equivalent alternative test result as defined by regulations of the Australian authorities) that meets the minimum level of English proficiency of EAP IELTS overall score of 6.0 with no individual band lower than 5.5.

Students who do not meet the specified English proficiency requirements will need to successfully undertake an ELICOS (English Language Intensive Courses for Overseas Students) program with academic components i.e. undertake an EAP (English for Academic Purpose) with a recognised provider.

QIHE aims to prepare work-ready professionals. It is expected that graduates start a career in Information Systems in positions such as systems analyst or business analyst.